GoHighLevel Pricing (2026): What Each Plan Actually Costs
Three plans, one feature set. What the higher tiers actually buy, and the usage costs billed on top of every one of them.
Last updated
Pricing verified Aug 29, 2026 — plan prices and usage-billing details were researched by hand from vendor and third-party pricing sources. They are reported figures, not captures from our marketplace collectors.
Direct answer: GoHighLevel has three plans — Starter at $97/month, Unlimited at $297/month, and Agency Pro (SaaS Pro) at $497/month. Annual billing runs roughly ten months' cost for twelve. The base prices did not change going into 2026.
The part most pricing guides bury: all three tiers include the same core features. Starter gives you the complete CRM, funnel builder, email and SMS automation, calendars, reputation management, courses, and workflow automation. What the higher tiers buy is capacity and resale rights, not capability.
The plans
| Plan | Monthly | Annual (approx/mo) | Sub-accounts | Key unlock |
|---|---|---|---|---|
| Starter | $97 | ~$81 | 3 | Full platform, one business |
| Unlimited | $297 | ~$247 | Unlimited | White-label, API access |
| Agency Pro (SaaS Pro) | $497 | ~$414 | Unlimited | SaaS mode, rebilling with markup |
What actually separates the tiers
Starter caps you at three sub-accounts — one for your own business, two for clients. Every feature is there. If you run a single company, this is the whole platform at the lowest price and there is no reason to pay more.
Unlimited removes the sub-account ceiling and adds white-labelling, so clients log into an interface carrying your brand rather than GoHighLevel's. The upgrade point is arithmetic: at four clients you have run out of room on Starter. It stays $297 whether you run four accounts or four hundred.
Agency Pro adds SaaS mode — reselling the platform as your own software and marking up usage costs rather than passing them through at cost. It earns its extra $200/month only if you are actually running a software business, not a service business.
The costs that aren't in the plan price
The subscription buys the platform. These are metered separately on every tier:
- Email sending
- SMS and MMS
- Inbound and outbound calling
- Conversation AI, Voice AI, and Reviews AI
Usage rates change and vary by carrier and region, so the honest advice is to check current rates in your Agency Wallet before committing rather than trusting any figure quoted in a review — including ours. What we can tell you is the shape of the surprise: the first unexpected line on most invoices is the usage wallet, not the plan fee.
Several AI tools moved from paid add-ons into the bundled feature set on Unlimited and Agency Pro during 2026, which lowered effective costs for agencies already paying for them separately.
Who should buy which
Starter — a solo operator or freelancer running their own business or up to two client accounts. Full platform, lowest price.
Unlimited — an agency at four or more clients, or anyone who needs the platform to carry their own branding. The break-even against paying for separate accounts arrives quickly: five Starter accounts would cost $485/month against $297 for Unlimited.
Agency Pro — established agencies transitioning into selling software, where rebilling with markup turns the platform from a cost into a revenue line.
Who should not buy it
GoHighLevel is built for agencies managing client accounts. If you run one business and want marketing automation, a CRM, and a funnel builder, you are buying agency infrastructure you will not use.
At that point the cheaper comparisons are worth making. Systeme.io and Kartra cover funnels, email, and courses for a single business at a fraction of $97/month, and GetResponse covers email marketing specifically. We hold affiliate relationships with all three as well as GoHighLevel, so we earn either way — which is exactly why we can tell you to consider them.
What customers say
GoHighLevel holds a 4.9 out of 5 rating across 14,843 Trustpilot reviews as of our capture on August 29, 2026. That is an unusually strong score for a platform at this price point and review volume. Search demand for the product grew roughly 22% year over year.
FAQ
How much does GoHighLevel cost per month?
$97 for Starter, $297 for Unlimited, and $497 for Agency Pro. Annual billing brings the effective monthly cost down to roughly $81, $247, and $414.
Did GoHighLevel raise prices in 2026?
No. The $97, $297, and $497 tiers held steady from 2025. What changed is that several AI features moved from paid add-ons into the bundled plans on the higher tiers.
What is the difference between Starter and Unlimited?
Capacity, not features. Starter includes the full platform but limits you to three sub-accounts. Unlimited removes that cap and adds white-labelling and API access.
Is the $497 SaaS Pro plan worth it?
Only if you intend to resell GoHighLevel as your own branded software and mark up usage costs. If you are selling services rather than software, the extra $200/month buys capability you will not use.
Are there costs beyond the subscription?
Yes. Email, SMS, calling, and AI features are metered and billed on top of every plan. Check current rates in your Agency Wallet before committing.
Is there a free trial?
GoHighLevel offers a standard trial, and extended trials are commonly available through partner links.